Hey Bitches...

I'm actually on my way out of town but didn't want to leave with my intervention entry the last thing out there lest anyone worry that I've gone off the deep end.

My cousin accused me of being a workaholic today. That's a half truth, when I sat down and thought about it. PR requires long hours. When a crisis erupts, as it inevitably does, there is no tomorrow, only today and it's my job to meet the deadline of the day, or create a day with extra hours.

Remember the Tylenol crisis? Remember the panic that ensued as news reports ran the news across the nation. Wherever you were, you heard that the product was potentially deadly, even though in reality, it was an isolated incident in one store.

Think of how many people at that time, relied on Tylenol as their over-the-counter pain reliever of choice.

Now imagine, if the people at Tylenol hadn't responded immediately. What would have happened?

Two things: Their loyal customers would have switched brands and new customers would immediately gravitate toward their competition. Only because they reacted so quickly via the news media to present the facts, were they able to save that brand but in the meantime, it allowed Advil to breakthrough via their own PR efforts.

That's a case of PR.

Think back to when J-Lo wore the famous green Versace. Suddenly, no one was talking about the litigation of her BF, P Diddy, they only spoke about the dress. From CNBC to E! - it was all about the dress.

Now look at Worldcom. Do you think their PR team went to a July 4th BBQ?

Do you think Martha Stewart's PR people are going home for dinner. No, they are preparing statements for the morning news broadcasts.

PR is a pretty thankless job, mainly because we hard to make sure that no one knows what we are doing, except our clients.

We are people who give the right answers when there is no right answer. We are experts at changing the topic. We create news when we have no news in a world that offers real time news, 24/7.

And now you know.

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